The Fractal Group LLC, is a design ﬁrm based in NYC and works with licensed professionals to provide thoughtful and creative solutions for buildings and spatial environments. Our design philosophy focuses on intricate detailing, innovative material selection and an emphasis on weaving the traditional style of landmarked buildings all within a contemporary design language.
Ulises Liceaga, principal of the firm, believes that a designer should also take the role of a general contractor in order to assert control over every aspect of the continuing process from initial design to final completion. This allows freedom to execute a clear vision.
Every element receives a high level of personal attention from all individuals working on the project from conception to completion. With each member designing an aspect of the project, all the pieces come together to form a cohesive whole, much like the fractal formation that inspired the company's ideology.
One of the Fractal Group's unique qualities is its ability to create a clear dialogue between art and architecture, partnering with established artists and professionals from various design disciplines outside the practice. With a belief that successful design is one that responds to the needs of modern life and culture, The Fractal Group's evolving design language bridges the gaps between the past and present. By incorporating new technology, different art disciplines, and a design-build approach, The Fractal Group creates well-balanced and exciting spatial experiences.
*The Fractal Group does not provide architectural services in New York State.
Awards: Geneva Shade Competition, 2017, Runner-up
Ceramics of Italy, 2012, Residential Winner
Best of Year Merit Award, 2011, Interior Design Magazine
Before founding The Fractal Group, Ulises Liceaga started his own design firm called Ulimar in December 2006. With that firm, he has worked on multiple mid-size residential and commercial projects in the United States and United Kingdom.
Prior to founding The Fractal Group, Mr Liceaga served for seven years as a principal on the design teams at several renowned firms such as Cesar Pelli and Robert AM Stern in New York. During his tenure at AM Stern Architects, Mr Liceaga designed several luxury residential hi-rises, as well as eight new townhouses in New York City. While at Cesar Pelli and Associates, he worked on the design of the award-winning residential building "The Solaire" in Battery Park City and the emblematic "Bloomberg Tower" in Midtown Manhattan. He has been a member of the American Institute of Architects since 2004.
Before settling in New York, Mr Liceaga co-founded an architectural studio in Mexico City where he primarily worked on open competitions. His firm was awarded two winning submissions, one for the design of a student center at a satellite campus of a Mexican State University, as well as one for the design of an equestrian center in Mexico City.
Mr Ulises Liceaga received a grant from his alma mater to work at the architectural office of Dante Benini in Milan, Italy for a summer. He graduated from Universidad Anahuac in Mexico City receiving an Architecture Bachelor.
Previous Collaborators: Robert Gorman, Mark Berlinrut, Kirby Benjamin, Yeshara, Enrico Casagni, Anne-Marie M, Katie Como, Rudy Mendoza, Pamela Dominguez.
The Fractal Group
315 East 91st Street Suite 2S
New York, NY 10128